THE MOBILE-PHONE VIDEO INTERVIEW
selected screenshots
Topic area: Building Trust on Teams
My Role: Program Lead (Online Platform Architect, Videographer, Interviewer)
Business Issue: Busy, driven senior leaders struggled to connect and build trust within teams, in order to create a safe environment for risk-taking and speaking up. Employee Engagement survey revealed low scores on “Trust in senior leadership”. Developing traditional video training is expensive and slow compared to shooting and editing on an iPhone.
Modalities: Video blog, online assessment
Formats: Web and mobile app
Features: Interview clips and “key takeaways” content are sorted via self-assessment wizard (result customized by each visitor) and/or via search and filtering choices.
Objectives
Highlight internal champions
Provide mobile access to lessons on building trust within teams
Avoid building “just another static toolkit”
Support company "Speaking Up initiative
Results: 130 best practices launched. Increased engagement scores on team by leaders who emulated trust-building behaviors. Extremely positive feedback from HRBPs, line directors, and leader participants. Gathered extended application ideas from business line leaders.


